MARCI ARAKI
Learning Director
The Accidental Instructional Designer
I spent the first 10 years of my career in marketing and sales. I struggled to sell advertising but thrived when helping my colleagues improve, making job aids, and onboarding new team members.
Years later I realized I was meant to be an instructional designer, and set out on a new journey.
" Learning new things is candy for my brain "
- Marci Araki
Instructional designers Guide learning
My mother could never explain to her friends what I did beyond "something to do with learning - but she's not a teacher."
I think of instructional designers as people who build the bridges that connect people with new skills and ideas.
Stories are the heart
of effective learning
Since 2008, I've helped organizations make training personal—clear enough for my own mother to understand.
Let's turn your stories into learning that works, with empathy, insight, and real impact.
Asking Questions
I ask questions that go deeper — so we can solve the right problem, not just the obvious one.
Sharing Stories
Stories build empathy and help ideas stick. I use them to make learning memorable.
Learning that's Personal
I design training that meets people where they are — and helps them grow into where they need to be.